Selasa, 02 Agustus 2011

How Do Search Engines Evaluate Content On Web Pages

Content is one of the most important factors that search engines take into account when deciding the position of a website. It is the content that enables classification of a website and that defines what a website or a web page is about. To determine website's topic and position, search engine robots crawl over all web pages and the content of each is taken into account.
Algorithms on which these analyses are based are very complex and are taking into account several important factors. As a result of performed analyses of crawled web pages, search engines will come up with a map of words and phrases that appeared in the content, which will decide whether or not your content will be shown as a result when somebody enters related key phrases as search queries.
This semantic map defines the relationship between search queries and the content, enabling search engines to match the two in the best possible manner. If the content does not semantically mach to the entered search queries, the website does not stand a good chance to show up in results.
That is why relevance, keywords and overall 'theme' of the site play important role in its ranking.
When planning a structure of your site, pay attention to the navigational elements. They will likely be repeated on all pages of your website and although search engines recognize them as navigational parts and do not include them in estimations of website's uniqueness, they still do have an important role. They direct the content and explain what your website is about, so make certain to include your main keywords in these navigational parts.
Search engines will give greatest attention to the sections that bear the real content and that they analyze in terms of uniqueness. Uniqueness and how search engines perceive it, is one of the most important factors that decide what websites you will see as top results for some search query. To be able to come up with relevant and correct results, search engines are also 'judging' the content and taking into account how the community is responding to it. Link analysis is the important part of this process and the sites we are linking to are sometimes as important as the back-links we are receiving from other relevant sites.
Other factors that are taken into account are whether is the web content available on other websites as well, what is the length of each page - a few sentences or more than 500 words, is the keyword density too high or too low and many more.

How Your Website Content Can Affect Your Link Building Strategy

Content is the most invaluable element of every website and it is the main factor that will determine many SEO strategy aspects that you are going to implement. Link building is also one SEO aspect that your content will predominantly define. The success of your link building efforts will be closely related to what your pages are about and how many web masters will want to link to your content.

Take for example Website A, made on a given topic, with nice design and solid articles that are focusing on that topic. Still, there are at least dozens of other equally solid websites with articles that are exploring that topic and have been indexed by search engines for a much longer period than our website A. That means that a website A has a problem - why would anyone want to link to it? It does not offer anything new that other, older websites have not already exploited. It is quite possible that the website A will manage to gather several backlinks towards its article web pages, however it will never manage to get established by search engines as a leader. In order to achieve that, our website simply has to introduce something unique and new to the present market.

Luckily, there is always something new, or left unsaid that one website can offer. It can be a solution to some difficult problem that no one of the competitors has tackled before. It can also cover the same topic as its competitors, but presenting some high quality video recordings that complement the articles, which the competitors do not possess. In addition, the website A can choose to deepen its specialization and focus on a specific sub-niche and develop it to thinnest details, revealing information on the subject that previously could not be found on the Internet. All of these are excellent methods that website A could use to establish itself as a leader among the competition in that particular field.

The best thing you could do is to plan your website's placement in advance. You need to do a research on your competitors and determine where and how you can establish yourself as an expert in the field and authority at the market. All of this is mandatory if you plan to capture search engine traffic related to your market.

When looking into your content, do not limit yourself only to think about what you have. You should also consider what new and innovative things you could reveal and develop.

How to Develop A Proper SEO Plan Prior to Developing Your Website

Nowadays, it is a common expectation and requirement to include search engine optimization as early as possible into the website development and building strategy. SEO should be considered in early stages, such as choosing the CMS (content management system), as well as deciding on the website's architecture and development of the content. Many businesses make a mistake of finishing their websites completely, filling them with content, and only then consulting SEO experts. In these cases, unfortunately, the load of work to be done is much heavier and many things will have to be reapplied from scratch.
SEO planning involves several action procedures that are crucial and also affect other business aspects such as marketing, content development, sales and many more. It is therefore best to apply search engine optimization strategies from the very beginning. Otherwise, a lot of work and effort will be spent in vain, instead of being focused in proper direction from the start. Wrong SEO choices in early stages of the website development can cost an owner a lot of resources and nerves. It can easily happen that the entire CMS will have to be replaced, the whole architecture and the website's content changed and re-phrased, only because he or she did not consult the SEO experts on time.
Several business factors may influence your SEO strategy:
- Business model
It makes a difference if a website has a purpose to sell products, to obtain leads or to advertize.
- Who Are Your Target Visitors
You need to define prior to developing a website, whom will you try to reach with it. Define major characteristics of your target audience - whether it is a specific age or gender group, or people who are looking for a solution for some specific problem.
- Analysis of Your Competitors
The profiles of your competitors will have a great importance and will affect your SEO strategy and planning. You can use your knowledge about your competition to turn your efforts in the less exploited directions and take advantage of their missed opportunities. It will help you to know how much effort your competitors have invested to reach their current position, so you can estimate how much you need to get past them.
- Your Budget
Your budget is an important factor in your SEO planning and it will mostly determine the quality and amount of content you will be able to provide on regular basis to remain competitive in your niche and your market.

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